Marketing
AI Search Optimisation (SEO, GEO and AEO): Get Found and Get Cited
Get found in Google and cited in AI-generated answers, with search engine optimisation (SEO), generative engine optimisation (GEO) and answer engine optimisation (AEO) working together.
AI search optimisation for a world where people ask assistants, not just search boxes
People now discover businesses through traditional search results, AI overviews and conversational assistants. Search engine optimisation (SEO) still matters, and generative engine optimisation (GEO) and answer engine optimisation (AEO) extend it so your content can be understood, trusted and cited in AI answers.
Our approach combines technical SEO, clear topical content, structured data, authority building and measurement of both rankings and AI visibility. We focus on helpful, accurate content and a strong site foundation. It works best alongside website development and proper analytics.
What we deliver
SEO, GEO and AEO delivered as one coherent programme.
Technical SEO audit and fixes
Crawlability, speed, indexation, structure and mobile experience reviewed and improved.
Keyword and intent research
Research into the questions and topics your customers use, mapped to pages and journeys.
Content strategy and optimisation
Clear, expert-led pages and articles that answer questions fully and earn trust.
Structured data and entity clarity
Schema markup and consistent business information that help search and AI systems understand you.
GEO and AEO tactics
Answer-ready formatting, FAQs, citations and authoritative references that support inclusion in AI answers.
Authority and local signals
Reputation, links and local search presence that reinforce credibility.
How we work
A clear, low-risk path from first conversation to a working result.
Discover
We audit your site, content, competitors and how you appear in search and AI answers today.
Design
We set priorities across technical fixes, content and structured data, based on impact.
Build
We implement improvements and publish or refine content with clear owners and timelines.
Launch & improve
We measure rankings, traffic, leads and AI visibility, and keep improving.
What you can expect
The practical difference this service makes to your team.
A stronger search foundation
Technical issues resolved.
More qualified organic traffic
Content aligned to real intent.
Visibility in AI answers
Content structured to be understood and cited.
Measurable progress
Reporting tied to leads and revenue.
AI search optimisation FAQs
Straight answers to the questions we hear most.
What is the difference between SEO, GEO and AEO?
SEO improves visibility in traditional search results. GEO aims to make your content usable and citable by generative AI systems. AEO focuses on being chosen as the direct answer to a question. They overlap and reinforce each other.
Can you guarantee a first-page ranking or AI citation?
No. Search and AI systems are outside anyone’s control. We focus on best practice, quality content and measurement, and set realistic expectations.
How long does SEO take to work?
It typically takes months to see sustained results, though technical fixes and quick wins can show earlier. We agree milestones and track progress.
Do you track visibility in AI assistants?
Yes. We monitor how your brand and content appear in AI answers using available tools and manual checks, alongside traditional SEO metrics.
Industries we support
We tailor every engagement to the way your sector works.
Let’s talk about AI Search Optimisation (SEO, GEO & AEO).
Tell us what you need and our Sydney team will get back to you within 24 hours.
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